Manage your heavy equipment inventory, customers, and sales from one place.

Cloud-Based Software for Heavy Equipment Dealers

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Be organized.

DirtJockey organizes your inventory, contacts, and leads into a secure platform that's accessible anytime.

Work smarter.

Add a lead for what your customer is looking for and quickly see matching inventory automatically.

Any device.

DirtJockey works on any internet enabled device making it easy to stay organized from anywhere.

See results.

Use our powerful reporting to keep track of inventory stats, sales performance, and advertising ROI.


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Manage inventory.

DirtJockey is your internal tool for managing your inventory. Keep all your machines, photos, documents, and other details in one place.

  • Add and update your equipment inventory easily
  • Record financial details and expenses to see estimated profit
  • Your inventory is private to you by default
  • Easily publish to advertising sites such as Rock and Dirt, IEDA Used, and others
  • Find machines on the fly with powerful filtering

Organize contacts.

More than a contact list, use DirtJockey to keep track of contact information, activity, and inventory for your current and potential customers.

  • Organize your customers, vendors, and other contacts you do business with
  • Search and filter by location, communication, and inventory for sale
  • See all the emails, call activity, and other information between everyone on your team
  • Link where your inventory comes from and who buys it for powerful reporting

Streamline sales.

Our intelligent leads workflow integrates your inventory and contacts to give you an efficient, automated way to find what your customers need.

  • Quickly create a new lead while searching or viewing inventory
  • See available inventory that matches what your customer is looking for
  • Short list, quote, and email details from one view
  • Easily hand off a lead to another salesman
  • If you don't have what your customer is looking for now, get notified in the future when you do

Sell more machines with DirtJockey.

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